It’s all about getting in front of the narrative. That’s how you control it before it controls you. That’s how the Carters do it. From addressing rumors of an impending divorce, to the release of two critically lauded albums in Lemonade and 4:44, to the birth of twins, the announcement of a Jay-Z and Beyoncé tour is the latest in a series of head-snapping breaking news for America’s most famous couple not named Obama.
The international leg kicks off June 6 in the U.K. and will cover 15 cities before wrapping up on July 17. It goes stateside on July 25, starting in Cleveland for the first of 21 shows. Tickets go on sale for Citi, TIDAL and Beyhive loyalists on Wednesday. General admission sales will be available starting March 19 on LiveNation.
P.S. — With Beyoncé headlining Coachella next month and a joint tour right behind it, this all but confirms new music is on the horizon, right? Has to be, right? This announcement will only send the long-standing rumors of a joint project between husband and wife into overdrive. And given the operatic aspect of their lives over the past couple of years alone, it’s not like they’re hurting for subject matter.